I think it may just be responsive to what their customers are looking for.”Īfter half a decade focused on collecting, analyzing and acting on data for corporate suites, the Adobe moves are designed to fix another set of issues, what Regnault called a “log jam” on the content creation side. (Customers) need to have digital literacy, then codify that in house. Now they have a number of applications in the (Chief Marketing Officer) suite. “It used to be just just PDFs and Photoshop. “It’s a new way of looking at marketing,” said Phil Regnault, who leads PWC’s PWC Adobe practice in advising companies how to use its many tools. The Adobe announcements were well received among the companies and consultants at the conference who use its tools with thousands of clients trying to sell pretty much every imaginable product or service out there. “These technologies become another tool that can accelerate the production process, but don't replace it.” “Adobe 100% stands behind the belief that this technology is an accelerator for creative uses, not a replacement,” said Ely Greenfield, Adobe’s CTO of digital media, in an interview.
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